DHL Service Recognition Awards 2017-08-12T11:42:47+00:00

Project Description

DHL SERVICE RECOGNITION AWARDS

Brief

I was given the task of revamping DHL Supply Chain’s Long Service Awards, for colleagues who have completed certain lengths of service within the company. They were looking for something unique with a look of prestige, engaging with the recipients that their long service is a big deal and that the company appreciates that. These were going to be presented at an awards ceremony luncheon at different venues around the country.

The products needed were:

• Service Recognition Awards logo.

• Star badges featuring each milestone of length of service.

• Personalised certificates with name and Star badge with length of service.

• A5 cards with congratulatory message with star shaped pin badge attached.

• Branded projection slides for each event with milestone events and biographies of each recipient, and quiz.

• Cue cards with Service Recognition Awards branding.

*  Roll up banner welcoming colleagues to the event.

*  Backdrop with DHL and Service Recognition Awards branding.

  • Print Design Services

  • Content Marketing

  • Internal Advertising

Results

I came up with a concept that is almost Academy Awards-esque. Deep navy blue accented with a cream instead of the generic red and yellow DHL branding that was present before, to give colleagues the impression that they were receiving something important. I kept the colour palette consistent, making sure to keep the DHL logo included in everything so it was still recognisable as an extension of them. Everything printed on 350gsm card with a silk matte finish to give it that luxurious feel. We rolled out the designs across all presentations up and down the country. Engagement was very positive as colleagues could see the extra effort that was unnoticed in the past.

  • Print Design Services

  • Content Marketing

  • Engagement

Brand Identity
Internal Communications
Print Materials

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